Résumé

Profile

Fundraiser with a strategic and integrated approach to creating brand loyalty. Offers expert knowledge of direct response channels. Anticipates market trends and proposes donor-centric fundraising programs. Member of the Association of Fundraising Professionals and the Canadian Marketing Association.

Experience

Account Director | Jan 2010 to Present

Russ Reid | Toronto, ON

Report to: Group Director

Manager, Marketing | Dec 2004 to Dec 2009

Christian Children’s Fund of Canada | Markham, ON

Reported to: Vice President, Marketing and Communications
- Raised $4.0M in non-sponsorship funds in less than four years.
- Managed all aspects of mass child sponsorship acquisition and mass fundraising. The child sponsorship base increased 25% from 36,000 (2004) to 45,000 (2008) and sponsor retention improved from 4.49 years (2004) to 6.01 years (2008).
- Successfully increased monthly child sponsorship rate twice by 6.45% (2005) and 6.06% (2007); represents $82,000 incremental monthly revenue.
- Developed and managed 2007 Friend-Get-A-Friend acquisition program. Generated 1,000 leads in first four days.

Partner, Account Director | Mar 2004 to Dec 2004

Dig Marketing Solutions | Mississauga, ON

- Launched relationship marketing company; focused on database marketing, creative design, and ecommerce.
- Researched new business opportunities, presented services to prospects, and managed accounts.

Associate Manager, Relationship Marketing | Jul 2002 to Mar 2004

Northern Reflections Ltd. | Mississauga, ON

Reported to: Vice President, Marketing
- Developed and managed all aspects of direct marketing to loyalty program members. Winter 2003 Family & Friends event: $3.4M sales/51,000 weekend transactions.
- Selected as a participant in the executive strategic planning process; responsible for customer loyalty through market research, improved sales training, and marketing effectiveness.
- Assisted in the development and launch of ecommerce website www.northernreflections.com.

Education

University of Toronto | Mar 2004

- Organizational Behavior – Managing People Effectively

George Brown College | Apr 2002

- Honors Diploma, Business Administration – Marketing