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	<title>Philip Tomé &#187; Offline</title>
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	<link>http://www.PhilipTome.com</link>
	<description>Résumé and Portfolio</description>
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		<title>Thought Leadership</title>
		<link>http://www.PhilipTome.com/2011/02/thought-leadership-%e2%80%93-philip-tome/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=thought-leadership-%25e2%2580%2593-philip-tome</link>
		<comments>http://www.PhilipTome.com/2011/02/thought-leadership-%e2%80%93-philip-tome/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 01:00:48 +0000</pubDate>
		<dc:creator>Philip Tomé</dc:creator>
				<category><![CDATA[Offline]]></category>

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		<description><![CDATA[Philip Tomé co-presented &#8220;Keeping and Growing Donors for Life&#8221; at the 2011 Russ Reid Missions Development Conference (Newport Beach, Califorinia).]]></description>
			<content:encoded><![CDATA[<p>Philip Tomé co-presented <a href="http://www.slideshare.net/philiptome/keeping-and-growing-donors-for-life">&#8220;Keeping and Growing Donors for Life&#8221;</a> at the 2011 Russ Reid Missions Development Conference (Newport Beach, Califorinia).</p>
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		<title>Leadership – Philip Tomé, Privacy Officer</title>
		<link>http://www.PhilipTome.com/2009/11/leadership-%e2%80%93-philip-tome-privacy-officer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=leadership-%25e2%2580%2593-philip-tome-privacy-officer</link>
		<comments>http://www.PhilipTome.com/2009/11/leadership-%e2%80%93-philip-tome-privacy-officer/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 22:00:35 +0000</pubDate>
		<dc:creator>Philip Tomé</dc:creator>
				<category><![CDATA[Offline]]></category>
		<category><![CDATA[Accountability]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[PIPEDA]]></category>
		<category><![CDATA[Privacy Officer]]></category>

		<guid isPermaLink="false">http://philiptome.com/?p=310</guid>
		<description><![CDATA[Philip Tomé is the Privacy Officer at Christian Children’s Fund of Canada. - Philip Tomé authored the Privacy Policy for Christian Children’s Fund of Canada, introduced information protection measures (in alignment with PIPEDA), and launched a Clean Desk Policy to reduce the risk of privacy breaches. - Philip Tomé was the Marketing Department Privacy Representative [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://philiptome.com/2009/11/15/leadership-%E2%80%93-philip-tome-privacy-officer/"><img class="size-full wp-image-312 aligncenter" title="Philip Tomé is the Privacy Officer at Christian Children’s Fund of Canada." src="http://philiptome.com/wp-content/uploads/2009/11/Privacy.gif" alt="Philip Tomé is the Privacy Officer at Christian Children’s Fund of Canada" width="620" height="250" /></a></p>
<p>Philip Tomé is the Privacy Officer at Christian Children’s Fund of Canada.</p>
<p>- Philip Tomé authored the Privacy Policy for Christian Children’s Fund of Canada, introduced information protection measures (in alignment with <a title="Office of the Privacy Commissioner of Canada" href="http://www.priv.gc.ca/index_e.cfm" target="_blank">PIPEDA</a>), and launched a Clean Desk Policy to reduce the risk of privacy breaches.<br />
- Philip Tomé was the Marketing Department Privacy Representative at Northern Reflections Ltd.<span id="more-310"></span></p>
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		<title>Viral Marketing &#8211; Family &amp; Friends Event</title>
		<link>http://www.PhilipTome.com/2009/11/viral-marketing-family-friends-event/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=viral-marketing-family-friends-event</link>
		<comments>http://www.PhilipTome.com/2009/11/viral-marketing-family-friends-event/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 20:20:18 +0000</pubDate>
		<dc:creator>Philip Tomé</dc:creator>
				<category><![CDATA[Offline]]></category>
		<category><![CDATA[Retail Sales]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://philiptome.com/?p=263</guid>
		<description><![CDATA[The Challenge Philip Tomé was challenged to increase campaign sales with a lower marketing budget (versus the previous year). The Solution Philip Tomé worked closely with the creative staff to develop a printed invitation that would take advantage of production efficiencies. The Results - More than 315,000 invitations were distributed. - $3,400,000.00 weekend sales.]]></description>
			<content:encoded><![CDATA[<p><a href="http://philiptome.com/2009/11/01/viral-marketing-family-friends-event/" target="_self"><img class="alignnone size-full wp-image-265" title="Philip Tomé led a successful viral marketing campaign for Northern Reflections and Northern Getaway." src="http://philiptome.com/wp-content/uploads/2009/11/Family-FriendsEvent.jpg" alt="Philip Tomé led a successful viral marketing campaign for Northern Reflections and Northern Getaway" width="620" height="250" /></a></p>
<h3>The Challenge</h3>
<p>Philip Tomé was challenged to increase campaign sales with a lower marketing budget (versus the previous year).<span id="more-263"></span></p>
<h3>The Solution</h3>
<p>Philip Tomé worked closely with the creative staff to develop a printed invitation that would take advantage of production efficiencies.</p>
<h3>The Results</h3>
<p>- More than 315,000 invitations were distributed.<br />
- $3,400,000.00 weekend sales.</p>
<p style="text-align: center;"><img class="size-full wp-image-272 aligncenter" title="Philip Tomé led a successful viral marketing campaign for Northern Reflections and Northern Getaway." src="http://philiptome.com/wp-content/uploads/2009/11/Family-FriendsEventFull.jpg" alt="Family-FriendsEventFull" width="450" height="490" /></p>
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		<title>Direct Response Television – The Power of One</title>
		<link>http://www.PhilipTome.com/2009/10/direct-response-television-%e2%80%93-the-power-of-one/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=direct-response-television-%25e2%2580%2593-the-power-of-one</link>
		<comments>http://www.PhilipTome.com/2009/10/direct-response-television-%e2%80%93-the-power-of-one/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 11:00:38 +0000</pubDate>
		<dc:creator>Philip Tomé</dc:creator>
				<category><![CDATA[Offline]]></category>
		<category><![CDATA[Direct Response Television]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[Executive Producer]]></category>

		<guid isPermaLink="false">http://philiptome.com/?p=207</guid>
		<description><![CDATA[Philip Tomé played an integral role in the planning, development, and filming of <em>The Power of One</em>, a 30-minute direct response fundraising program for Christian Children’s Fund of Canada. Philip is credited as one of the program's Executive Producers.]]></description>
			<content:encoded><![CDATA[<p><a href="http://philiptome.com/2009/10/13/direct-response-television-%E2%80%93-the-power-of-one/"><img class="alignnone size-full wp-image-209" title="Philip Tomé played an integral role in the planning, development, and filming of “The Power of One,” a 30-minute direct response fundraising program for Christian Children’s Fund of Canada." src="http://philiptome.com/wp-content/uploads/2009/10/DRTV-Executive-Producer.jpg" alt="Philip Tomé played an integral role in the planning, development, and filming of “The Power of One,” a 30-minute direct response fundraising program for Christian Children’s Fund of Canada." width="620" height="250" /></a></p>
<p>Philip Tomé played an integral role in the planning, development, and filming of <em>The Power of One</em>, a 30-minute direct response fundraising program for Christian Children’s Fund of Canada. Philip is credited as one of the program&#8217;s Executive Producers.<span id="more-207"></span></p>
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<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/BD4pzMLRGuo&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/BD4pzMLRGuo&amp;hl=en&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<item>
		<title>Moves Management and Major Gifts Tracking</title>
		<link>http://www.PhilipTome.com/2009/10/moves-management-and-major-gifts-tracking/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=moves-management-and-major-gifts-tracking</link>
		<comments>http://www.PhilipTome.com/2009/10/moves-management-and-major-gifts-tracking/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 11:00:54 +0000</pubDate>
		<dc:creator>Philip Tomé</dc:creator>
				<category><![CDATA[Offline]]></category>
		<category><![CDATA[Accountability]]></category>
		<category><![CDATA[Major Gifts]]></category>
		<category><![CDATA[Moves Management]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[Tracking]]></category>

		<guid isPermaLink="false">http://philiptome.com/?p=185</guid>
		<description><![CDATA[Philip Tomé created the Moves Management and Major Gifts tracking tool for Christian Children's Fund of Canada.]]></description>
			<content:encoded><![CDATA[<p><a href="http://philiptome.com/2009/10/08/moves-management-and-major-gifts-tracking/"><img class="size-full wp-image-197 alignnone" title="Philip Tomé created the Moves Management and Major Gifts tracking tool for Christian Children's Fund of Canada." src="http://philiptome.com/wp-content/uploads/2009/10/MovesMajorGifts.gif" alt="Philip Tomé created the Moves Management and Major Gifts tracking tool for Christian Children's Fund of Canada." width="620" height="250" /></a></p>
<p>Philip Tomé created the Moves Management and Major Gifts tracking tool for Christian Children&#8217;s Fund of Canada.</p>
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